Sunday, May 30, 2010

Google Fails to Revolutionize the Cellphone Market

Business model is one of the critical elements in business success. An effective business model is dictated not only by the grand strategy of the business but also by the key attributes of the product and the key preferences of the target customers. Google’s decision to bring an end to its online sales of its Nexus One handset shows how a poorly-configured business model led to a failure in marketplace…


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