Product lifecycle management is one of the key elements of marketing. As technology evolves rapidly today, tech products’ lifecycles become increasingly short and, therefore, renewal of product vitality becomes critically important. Apple inc.’s Steve Jobs has been extremely successful in bringing into the market very cool products such as iPhone and iPad. Marketers have a lot to gain by following his product lifecycle management strategies, with one being tapping into the enormous resources of third party applications developers and the other being introducing to the market the new versions of the products. The company now has more than 225,000 tools, games and other applications available for downloading. That compares with about 50,000 for Android. Recent research shows that more than 5 billion programs have been downloaded from Apple’s App Store. On the other hand, Steve Jobs showed to the market ra week ago a thinner iPhone with a sharper screen and video-chat features, delivering a refashioned chassis and 100 new features…
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