Google Fails to Revolutionize the Cellphone Market

Business model is one of the critical elements in business success. An effective business model is dictated not only by the grand strategy of the business but also by the key attributes of the product and the key preferences of the target customers. Google’s decision to bring an end to its online sales of its Nexus One handset shows how a poorly-configured business model led to a failure in marketplace…


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Is Nexus One's Rocky Start a Product of Google's New Approach?

Initial sales figure of Google’s Next One was not impressive. It was significantly lower than that of iPhone 3GS, Droid, and My Touch 3G. But Nexus One definitively is trying to be a different method of distribution, one done only by Google and directly to end users…


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