Developing a Social Media Strategy: 6 Lessons from Kodak

Consumers are talking about your brand in social media channels, and you need a strategy to engage in these conversations. Ignoring them – or jumping in without a plan – is a missed opportunity. Kodak, whose direct sales and online share-of-voice are on an upward trend, learnt 6 lessons: 1) listen before you speak; 2) add value when joining the conversations; 3) don’t be intrusive; 4) use real people behind the brand; 5) treat consumer and business customers differently; 6) transparency is paramount…


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Choosing a Marketing Plan: Traditional or Social Media?

Social media has been increasingly considered as a media for marketing promotion. Marketers are eager to learn whether it actually works. EPC Cigar Company decided to promote its brand using social media, which allow the company to communicate directly with cigar buyers, retailers, tobacco growers and others with whom it does business. “To have a lot of people talk about the limited-edition cigar after only a few months, in a market that’s challenged, in an industry that’s not really growing, is very exciting,” The head of the ad agency said…


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