Developing a Social Media Strategy: 6 Lessons from Kodak

Consumers are talking about your brand in social media channels, and you need a strategy to engage in these conversations. Ignoring them – or jumping in without a plan – is a missed opportunity. Kodak, whose direct sales and online share-of-voice are on an upward trend, learnt 6 lessons: 1) listen before you speak; 2) add value when joining the conversations; 3) don’t be intrusive; 4) use real people behind the brand; 5) treat consumer and business customers differently; 6) transparency is paramount…


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