Thursday, April 29, 2010

Apple Unveils Ad Platform and Phone Software

To better cultivate its apps ecosystem, Apple demonstrated its iAd which places ads on applications so that the third-party apps developers do not have to worry about building advertising components in their applications and placing ads themselves. Mr. Jobs says. “We have figured out how to do interactive video content without ever taking you out of the app… We think people are going to be a lot more interested in clicking on these things.” Apple will host the ads and give developers 60 percent of the ad revenues, keeping 40 percent…


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