As businesses reach a plateau, firms often conduct out-of-box thinking and look for more growth opportunities. One of the common choices is switch to more profitable market segments. By moving from “Always Low Price” to “Save Money Live Better,” Walmart Stores, Inc. seems to have difficulties in its journey for its upmarket repositioning and the company has a lot to learn from Target Corp. Incidentally, drug store CVS was also on the journey to go upmarket. After failed to lure the makers of pricey cosmetics, skin care, and fragrances to offer their products to the drugstore giant, CVS decided to create a brand new retail environment that would be adjacent to its core pharmacies yet offer a totally different shopping experience - Dubbed Beauty 360…
View the article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment