Marketing In a Weak Economy

Experts' views from the Wharton Marketing Conference: 1) recent research shows that 80% to 90% of people are willing to trade off or trade down when it comes to shopping and many of those customers might not bounce back with the economy; 2) trading off and trading down is not happening across the board - the middle range of products has suffered far more than the top-of-the-line items; 3)general consumer pullback masks some interesting dynamics that marketers could benefit from. People are starting to change what they're doing with their time and that's where opportunites emerge. The experts discussed about the issues of high consumer anxiety, threat of private labels, and keeping up with consumers...


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