Placing ourselves in other’s shoes is an approach which smart professionals often take in their business practice. The common problem, however, is that we often got it wrong when it comes to take others’ perspectives. Maxine Clark, founder and CEO of Build-a-Bear Workshop, switched companies for a day with Kip Tindell, cofounder and CEO of the Container Store. Both outfits are big, fast-growing, passion brands in the ultra-competitive world of retail — although they have little in common in terms of target customers, in-store zeitgeist, or corporate missions. Take a look at what they had gained from the switch…
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