Competition between Apple and Google has arrived at a more adversarial phase marked by Nexus One’s entrance into mobile phone market. Apple has a substantial lead in establishing this ecosystem. Developers have created more than 125,000 mobile applications for Apple devices—seven times as many as exist on Android—and the endless diversity of apps has helped the iPhone quickly pick up 14% of smartphone share. However, it is yet to figure out strategy to help app developers make money and attract large number of mobile advertisers to complete the ecosystem and create a bandwagon effect…
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