Thursday, April 29, 2010

Peering Clearly at the Future

Venture capitalists and entrepreneurs are in the business of predicting the future. In order for young companies to grow and thrive, they must develop the products and services that meet the needs of future customers in markets that change over time. While some entrepreneurs are enormously successful based on luck, starting the perfect product at the right time based on a hunch, others are more scientific about how they predict market dynamics and plan new product offerings. For venture capitalists, whose objective is to regularly finance successful emerging businesses and to minimize business failures, a thorough and replicable forecasting methodology is a powerful tool…


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